I recently spoke about Customer Retention at a race director conference. It not only was (hopefully) helpful for the people in attendance, but it was a great eye opener for me.
Fact #1: Most events get ~25% retention rate year over year (1 in 4 people also did your event last year).
A lot more retention ideas will follow but don’t wait. Start these basic things right now and you’ll see results. And keep up with this blog for more info.