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10 Questions with Rachel ...

Rachel Martin is a passionate entrepreneur, small business owner, and philanthropist in th...

PRESS RELEASE: imATHLETE ...

imATHLETE and its membership platform provide a catapult for growth of the IIRM.

PRESS RELEASE: imATHLETE ...

New in-house talent and a plethora of upcoming releases have primed imATHLETE to change th...

Exciting New Release = Bi...

Who's Who at imATHLETE - ...

Hi Jack! So, what exactly is it that you do at imATHLETE? I work as a Full-stack Developer

Optimize Your imATHLETE R...

Whether you use the imATHLETE fundraising platform, CrowdRise, everydayhero or any other f...

NEW: Auto-Filter the Race...

The Low Down on Racepass

  This post comes from the desk of our Senior Customer Success Manager, Randy Garcia. Rand...

Post-Race Complaints, Sim...

People not in the business of putting on events think that once that last person crosses t...

Your Bad Communication St...

Note:  The following piece talks about communication strategies but I couldn’t write this ...

10 Questions with Lara Pe...

Is Your Event Name Optimi...

If you have never thought about how to best optimize your event name for search you are le...

Be Kind

Back in the year 2000 Google started using a new tagline which I still believe is the best...

10 Questions With A Race ...

Paul Barlow is the Race Director for Cycle Columbia County and owner of Barlow Bikes and B...

What Loss Aversion Can Te...

You might be wondering what in the world an economics term coined back in the 70's has to ...

3 Clever Ways to Use Invi...

You know what the neat thing about working with race directors day in and day out is? You ...

5 Steps To Success

I'm back with some industry insights and suggestions for growth.  Miss me?   We are in int...

4 Reasons You Need to Let...

One of the neat things about imATHLETE is the seemingly infinite number of ways you can se...

3 Steps to Better Custome...

I recently spoke about Customer Retention at a race director conference.  It not only was ...

10 Questions with a Race ...

As the series director at Bass Pro Shop Fitness Series, Melissa helps manage their 21 even...

Master the Flash Sale wit...

If you want to get a whole slew of folks to scramble all over each other trying to registe...

NEW: Registration Protect...

As an event organizer, how many refund requests do you see every day? Every week? Year? It...

Meet Nolan!

There’s more to imATHLETE than just a pretty interface. Once a month, we’ll feature one me...

Come one! Come all! With ...

Remember the first time you ran a 5k (or did your first tri or first tour)? You probably w...

4 Ways to Spiff Up Your O...

In this day and age, you know that design is important, and that branding is important, an...

NEW: Membership Expiratio...

For a lot of life, it’s the little things that really matter.

🌩 Don't Let El Niño Win

2016 was quite a year. You have probably heard all the (non-endurance sports) opinions at ...

Meet Jeff!

There’s more to imATHLETE than just a pretty interface. Once a month, we’ll feature one me...

❄️ NEW: Winter Sports Opt...

If you put on a winter sporting event, I have some good news for you. Word has reached us ...

5 Wonderful and Terrible ...

If you’ve ever put on an event with relay teams, you know that they bring something wonder...

3 Ways to Prepare Your Ra...

It’s tempting to put things off until after the new year. This time of year, excuses come ...

Up Your Email Game with N...

We live in an age of limited attention spans and fierce competition for eyeballs in the in...

Gift Certificates for Rac...

‘Tis the season for gift certificates, and let me tell you, if you are not selling gift ce...

Twin Cities: ROCKING The ...

One of the beautiful things about technology is its versatility. Think about it. You can u...

Editing Your Registration...

The RD Q+A series addresses real world questions from real world race directors and event ...

Get on the Race Calendar!

At a time when competition for race entry dollars is like snagging the last piece of grand...

10 Qs with Barbara Bennag...

Barbara is the executive race director for the Detroit Free Press/Chemical Bank Marathon a...

Giving Thanks

To our clients,

NEW: Data Exporter

When it comes to growing your race registration numbers, data is the name of the game. Whi...

Easy Breezy Event Setup

The RD Q+A series addresses real world questions from real world race directors and event ...

Choosing A Race Theme Tha...

It used to be that races were a pretty straightforward affair. A start line, some amount o...

Tips+Tricks For A Killer ...

In a lot of ways, your race website is like the first date between your brand and your ath...

Meet Dachelle!

There’s more to imATHLETE than just a pretty interface. Once a month, we’ll feature one me...

Meet Patti!

There’s more to imATHLETE than just a pretty interface. Once a month, we’ll feature one me...

Ways To Destress Before R...

Don’t get me wrong - race day is all sorts of awesome. But that stretch leading up to race...

Copywriting Tips For Race...

When getting ready for your race or event, there are probably a million things running thr...

5 Headaches To Avoid On R...

Oh, race day. For race directors, it’s the day they get to see their vision become a reali...

Email Manager

You already know that email marketing is a must, and that if you want to build a relations...

How To Build Your Brand

So you’ve got an idea, you're ready to run with it and you have decided to get into the wi...

Hang on to Your Hats - Ca...

You know what my favorite day is? I like to call it Our Super Duper Technology Team Just M...

imATHLETE's Active Lifest...

  At imATHLETE, we aren’t just online race registration software, we’re people too! imATHL...

Meet Maribeth!

There’s more to imATHLETE than just a pretty interface. Once a month, we’ll feature one me...

Event Marketing Links

Our “RD Q+A” posts aim to take real-life questions from race directors that we either see ...

Tips To Ensure A Smooth R...

What's more exciting than race day? Finally, all of your planning, sweating and Pepto Bism...

Press Release: imATHLETE ...

imATHLETE Partners with BibRave, Brings Free Marketing Resource to Events

Text Message Your Athlete...

Our “RD Q+A” posts aim to take real-life questions from race directors that we either see ...

Ways To Keep Your Athlete...

There’s nothing like the morning of race day. I wake up feeling pumped, excited and ready ...

5 Things To Include In Yo...

We’ve already covered why you need a training plan (and some of the do’s and don’ts of get...

Race Trends: Virtual Race...

If you subscribe to the traditional school of thought, then common sense tells you that to...

Merchandise Manager

As a race director, I'm sure you already know that athletes love merchandise the way that ...

Schwag Bag Essentials

  We’ve already covered some tips and tricks for building the ultimate schwag bag, but sch...

10 Questions: Scott Olmst...

Scott Olmsted is the Race Director for the Elephant Rock Cycling Festival, Copper Triangle...

Attach Merch to Race Regi...

Our “RD Q+A” posts aim to take real-life questions from race directors that we either see ...

Meet Dana!

There’s more to imATHLETE than just a pretty interface. Once a month, we’ll feature one me...

Custom Question Reporting

Custom question reporting is possibly the holy grail of reporting.  In an age where data r...

How to Build the Perfect ...

We’ve talked quite a bit here about how to create the perfect race experience for your ath...

Invitation Codes

Have you ever gotten a frantic phone call from a super loyal athlete who is totally bummed...

Race Series Registration ...

Our “RD Q+A” posts aim to take real-life questions from race directors that we either see ...

4 Steps To Get Your Race ...

Maybe you haven't realized this yet, but 2016 is more than halfway over and your window of...

How To Scout The Perfect ...

As a race director, there are a lot of fun things that you get to do leading up to race da...

Meet Gio!

There’s more to imATHLETE than just a pretty interface. Once a month, we’ll feature one me...

Content Marketing For Rac...

We’ve already talked about WHY you need to build out your email list, and we’ve also cover...

USA Triathlon Integration

If you’ve ever put on a triathlon (or been to a triathlon, for that matter), then you’ve p...

imATHLETE Gives Back

  At imATHLETE, we aren’t just online race registration software, we’re people too! imATHL...

Stronger Together!

  This post comes from the desk of our Account Manager Randy Garcia. Randy (and all our Ac...

Digital Marketing For Rac...

When you hear the words “digital marketing”, your head probably goes to all things creativ...

Announcements

Sometimes, you need to communicate really important information to your athletes in a plac...

10 Questions: Beth Saling...

Beth Salinger is the Race Director for Hospital Hill Run. She also happens to be the immed...

4 Characteristics of A Gr...

Abraham Lincoln. Martin Luther King, Jr. The Red Power Ranger. What do all of these people...

Scheduled Reporting

You know how we're always talking about how we want to make your life easier and help you ...

Reinstating Cancelled Par...

  Our “RD Q+A” posts aim to take real-life questions from race directors that we either se...

Meet Eileen!

There’s more to imATHLETE than just a pretty interface. Once a month, we’ll feature one me...

3 Things A Race Director ...

As a race director, you’re constantly on the go. And living a life on the go ain’t always ...

5 Things Athletes Are Loo...

I don’t need to tell you that the race world is POPPIN'. As athletes, we’ve never had more...

Club Membership

If you are managing a club and are still handling memberships with paper, I don't have to ...

Elements Of A Great Race ...

So you’ve got an awesome event that’s going to revolutionize the race world as we know it....

How Your Race Can Make A ...

As a race director, it’s your job to make sure that your race is a success; that your cont...

Grassroots Marketing: Old...

While technology has changed the face of marketing (hello Facebook ads and email marketing...

Custom Registration Build...

We know you know that branding your registration pages so that the look and feel is consis...

How Technology Is Changin...

It’s hard to remember the days before technology was such a huge part of everyday life – y...

The Perfect Race: An Athl...

Since beginning my athletic career in 2012 (and believe me, I use the term “athletic caree...

The Importance of Buildin...

  This post comes from the desk of our Account Manager Randy Garcia. Randy (and all our Ac...

Meet Dona!

There’s more to imATHLETE than just a pretty interface. Once a month, we’ll feature one me...

Content Marketing For Rac...

During the course of implementing an epic content marketing strategy for your race (since ...

A Guide To Facebook Ads F...

Welcome to the second installment of our series A Guide To Facebook Ads For Races. Since y...

Make Fundraising Great Ag...

  This post comes from the desk of our Account Manager Randy Garcia. Randy (and all our Ac...

SITE ENHANCEMENTS! CrowdR...

Elephant ear and Ferris wheel season is upon us, and much like summer itself, our office h...

Are Race Directories Wort...

If you’ve been in the race game for more than 5 minutes, you know all about race directori...

Video: The Next Big Thing...

You know that song Video Killed The Radio Star? In 2016, it should be Video Killed Everyth...

How To Write A Social Med...

Nowadays, virtually everyone (including you, your mom, your mom’s mom and, depending on ho...

Event Marketing Links

imATHLETE is chock full of handy features that really don't get their fair share of the li...

A Guide To Facebook Ads F...

We’ve talked 'til we’re blue in the face about the importance of social media, and for goo...

Email Marketing 101 For R...

Not so long ago we gave you some awesome tips to build your email list. Because you’re awe...

Content Marketing For Rac...

What is the marketing buzzword, hot topic and yearbook's “most likely to succeed” of 2016?...

What To Do If Weather Shu...

Mother Nature is a sassy little beast, isn’t she? Just when you think you can expect “norm...

Meet Monica!

There’s more to imATHLETE than just a pretty interface. Once a month, we’ll feature one me...

How To Deal With Angry At...

You’ve done everything right – all your ducks are in a row, all your i’s are dotted and yo...

How To Hire The Right Tea...

As you are gearing up for your event and trying to get everything done, you might come to ...

How To Train Your Volunte...

We’ve already talked about why you need awesome volunteers to throw an awesome event and h...

Content Marketing for Rac...

I know since we’ve drilled into you the importance of going digital, you’ve got an awesome...

4 Social Media Platforms ...

You might be wee bit tired of hearing us talk about social media, but we do it for a reaso...

How To Make Your Race Sta...

In recent years, athletic events have exploded in popularity. Races are no longer strictly...

4 Things To Look For In A...

We’ve talked before about how good design can revolutionize your race. But unless you’re a...

Do You Need A Social Medi...

At this point, we know that you know that your event needs to be on social media. It’s a m...

Meet Courtney!

There’s more to imATHLETE than just a pretty interface. Once a month, we’ll feature one me...

How to Make Your Charity ...

This post comes from the desk of our Account Manager Randy Garcia. Randy (and all our Acco...

How Good Design Can Make ...

When you’re launching a race, there are about a million and seven things you’ve gotta get ...

How To Get Successful Wit...

So, I’m sure you have some sort of swag bag planned for your athletes (and if you don’t—wh...

Customer Service 101: The...

When you’re putting on a live event like a race, customer service can seem like a tricky b...

4 Things To Look For In A...

From banners to course maps, race registration packets to schwagtastic t-shirts for your s...

How To Find And Pitch Spo...

Races are expensive affairs, and unless your benefactors include Scrooge McDuck or Richie ...

5 Ways Your Athletes Can ...

Have you ever found yourself staring at an overflowing inbox thinking, "How can I make thi...

Webinar: 5 Easy Strategie...

Imagine an event with no volunteers. Go ahead, close your eyes and try to imagine it. Not ...

Press Release: imATHLETE ...

imATHLETE Acquires AthletePath, Merging the Best in Registration with the Best in Athlete ...

Tips To Build Your Email ...

Oh, the email list. Ask any marketer, and they’ll tell you that a large, targeted email li...

Race Trends: Obstacle Rac...

Whether you’re talking about costume runs, bubble races or glow-in-the-dark 5ks, there’s n...

How to Sell 500 Race Entr...

This post comes from the desk of our Account Manager Randy Garcia. Randy (and all our Acco...

Meet Melissa!

There’s more to imATHLETE than just a pretty interface. Once a month, we’ll feature one me...

Support Chris Lieberman a...

When tragedy happens, communities pull together, and the already close-knit endurance comm...

How To Keep Your Athletes...

Congrats! You threw a successful event, had tons of race registrations, your sponsors are ...

Increase Registrations wi...

Wouldn't it be awesome if every person who signed up for one of your events signed up for ...

Grow Your Revenue: Creati...

VIP. Now, if you think that means Very Important Person, you’re right. But in the race wor...

How To Create A Fun Expo ...

Your event day is quickly approaching, your online race registration is rocking, and it’s ...

4 Apps To Keep You Organi...

Planning a race is not for the faint of heart. You’ve got to be on your game, you’ve got t...

Instagram: The New Social...

Ah, remember the good old days? The days when social media was limited to a bunch of teena...

5 Tips for Streamlining Y...

There’s no bigger opportunity to turn your race into a complete clusterf*ck than race week...

Meet Randy!

There’s more to imATHLETE than just a pretty interface. Once a month, we’ll feature one me...

2 Discount Code Essential...

Don't you just love paying full retail price for something? Yeah... I didn't think so. It'...

How To Get Killer Merchan...

You’ve worked hard to brand your race. Your online race registration is poppin’. You’re ge...

Referral Rewards: Make Yo...

This post comes from the desk of our Account Manager Randy Garcia. Randy (and all our Acco...

Why Runners Love Themed R...

The Awesome 80’s Run. The Color Run. Cupid's Undie Run. What do all of these races have in...

3 New Ways To Build Buzz ...

I hate to be the bearer of bad news, but I have a news flash for you: having an awesome ev...

Double Medal Challenges a...

Here in the good ol’ US of A, we are a culture of more. If one is good, two are better. Th...

3 Ways To Attract More Ru...

If you are reading this blog, chances are good your event is already fantabulous. My super...

Charity Miles: Racing for...

If you’re in the business of putting on endurance events, there's a good chance you're int...

6 Tips For Offering a Tra...

Since you’ve made your way to our lovely blog, it's probably safe to assume that you are h...

Finish Line Fun: How To T...

When planning your event, there are a ton of things to think about - how to find athletes,...

4 Reasons You NEED To Be ...

If you’ve ever seen someone hunched over an iPhone, furiously tap-tap-tapping at the scree...

The Ultimate Schwag Bag: ...

When done well, a bag of schwag is exciting, well remembered and appreciated by athletes. ...

SITE ENHANCEMENTS! Social...

Valentine's Day is today and boy do we have some treats for you! We're not talking hearts ...

Social Media For Races: 6...

A long long time ago, way back in 2011, it seemed that the most important thing to do on s...

5 Easy Strategies For Suc...

As every race organizer knows, there are certain non-negotiables you need to in order to p...

The Art of Delegation: Ge...

As race directors and event organizers, you’re the one running the show. You’re the one in...

Download Free Webinar on ...

Steinbeck once said "The best laid schemes of mice and men often go awry".  Which is just ...

SITE ENHANCEMENTS! New di...

Whether your idea of the perfect Thanksgiving involved overindulging in tofurkey and parad...

How to Prepare Your Event...

These past months and years have been tough for endurance events. Really tough. Who knew t...

5 Ways To Get The Most Ou...

Let's face it, volunteers can be a complex group to pin down, especially for race director...

SITE ENHANCEMENTS! Automa...

  It's that time again.  The air outside is almost as chilly as our office AC, frappa-pump...

10 Questions: Therese & F...

  Therese Bynum and Faye Yates are the magical team behind Team Magic, one of the leading ...

SITE ENHANCEMENTS! Auto-A...

imATHLETE was raised on the rough streets of Santa Monica, California. And when I say "rou...

SITE ENHANCEMENTS! Club ...

Inspired by the 4th of July, we're setting off some fireworks of our own over here at imAT...

3 Reasons Why Endurance E...

Things happen. That’s just the way life goes. Oftentimes they happen when you, the event o...

SITE ENHANCEMENTS! Event...

While you were sleeping, our (slightly larger than) elves rolled out a whole slew of new u...

10 Questions: Patrick Bye...

  Patrick Byerly is the President of the Dallas Marathon. He came to Dallas from the ASICS...

11 Ideas To Create A Bett...

  Customer service is everything – whether you’re a retailer, website or athletic event. G...

Why You Get More Particip...

The online registration sector of the endurance sports industry is a funny business.  And ...

SITE ENHANCEMENTS! New R...

New release day at imATHLETE is always so exciting for us.  Why?  Cause we *love* listenin...

The imATHLETE Blog for Or...

Hello.  I hope you're doing well today.  

A View From The Online Ra...

It continually amazes me the people who apply for sales positions.  If I had a sawbuck for...

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