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Jeff Matlow

Jeff Matlow

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The Things We Carry

This article was reprinted with permission from USA Triathlon. “The Lowdown” by Jeff Matlo...

Repeat Participant Stats ...

We are big proponents of retention over here at imATHLETE HQ.  Why?  Because it is 7x LESS...

Why We Partnered with Run...

You may have heard that we were recently named the Official Data Insight Partner for Runni...

One word: culture

Your business is nothing without your people. Whether your company does event production, ...

Set The Character Limit O...

As more and more race directors offer the ability for participants to customize wording on...

3 Steps To A Better Email...

Let's talk about email marketing and why you're not getting the best response rate.   You ...

Somebody Has To Pay

There's no such thing as free. And once we all truly accept that, we can remove a lot of f...

Give Charities Direct Acc...

If your event is supporting non-profits, and your participants can fundraise for a non-pro...

Mail Merge Made Easy

If you're keeping score, you'll know that we have a brand, spankin' new email/templating s...

Site Enhancements: Hide C...

You know how you want lots of information on your participants and you want them to answer...

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