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Jeff Matlow

Jeff Matlow

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3 Steps To A Better Email...

Let's talk about email marketing and why you're not getting the best response rate.   You ...

Somebody Has To Pay

There's no such thing as free. And once we all truly accept that, we can remove a lot of f...

Give Charities Direct Acc...

If your event is supporting non-profits, and your participants can fundraise for a non-pro...

Mail Merge Made Easy

If you're keeping score, you'll know that we have a brand, spankin' new email/templating s...

Site Enhancements: Hide C...

You know how you want lots of information on your participants and you want them to answer...

Data Insight Series, v1: ...

Welcome to the imATHLETE Data Insight Series.  This is a monthly series of articles where ...

The Tipping Point of Viol...

I collided into the the morning of October 2nd with shock and sadness as I opened my news ...

Don't Be Creepy (Communic...

In a previous rambling, I blathered on about communication strategies and how the most eff...

Post-Race Complaints, Sim...

People not in the business of putting on events think that once that last person crosses t...

Your Bad Communication St...

Note:  The following piece talks about communication strategies but I couldn’t write this ...

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