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Jeff Matlow

Jeff Matlow

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Posts by Jeff Matlow

Post-Race Complaints, Sim...

People not in the business of putting on events think that once that last person crosses t...

Your Bad Communication St...

Note:  The following piece talks about communication strategies but I couldn’t write this ...

Be Kind

Back in the year 2000 Google started using a new tagline which I still believe is the best...

5 Steps To Success

I'm back with some industry insights and suggestions for growth.  Miss me?   We are in int...

3 Steps to Better Custome...

I recently spoke about Customer Retention at a race director conference.  It not only was ...

5 Ways To Get The Most Ou...

Let's face it, volunteers can be a complex group to pin down, especially for race director...

SITE ENHANCEMENTS! Automa...

  It's that time again.  The air outside is almost as chilly as our office AC, frappa-pump...

10 Questions: Therese & F...

  Therese Bynum and Faye Yates are the magical team behind Team Magic, one of the leading ...

SITE ENHANCEMENTS! Auto-A...

imATHLETE was raised on the rough streets of Santa Monica, California. And when I say "rou...

SITE ENHANCEMENTS! Club ...

Inspired by the 4th of July, we're setting off some fireworks of our own over here at imAT...

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