You already know that email marketing is a must, and that if you want to build a relationship with your athletes (and drive race registrations), you need to be emailing them on the regular.
But UGH - it’s such a to do, am I right? Finding your list from last year, figuring out how to upload it into an email management system, then segmenting the list and on and on and on…seriously, it’s très exhausting.
But what if I told you don’t have to deal with all that nonsense anymore? Well, if you're using imATHLETE for your online race registration software, you don’t. Enter the Email Manager.
Tell Me More
The Email Manager feature (you guessed it) lets you email your athletes—both past and present—directly from your imATHLETE dashboard. No additional programs, lists or extras needed. Take care of all your emailing-your-athletes needs without ever having to click out of imATHLETE, launch a new program or even open up a new tab in your browser.
We wanted to make email as simple as possible for you - so we did.
How Does It Work?
1 - Create your email
2 - Choose who should receive the email
3 - Preview it
4 - Send it
Easy as 1, 2, 3...4.
Why Should I Use It?
Because you care about your sanity - the Email Manager is incredibly convenient. You don’t have to worry about exporting your lists, paying for a third party email provider or any of that extra nonsense; you can take care of all of it right from imATHLETE.
The Email Manager also comes equipped with some really cool filtering features that help you segment your list and get more specific messaging to your athletes.
For example, you can create an email to send out to everyone who registered for last year's event but who hasn’t registered for this year's, or folks who registered for part one of your double medal challenge, but not part two. Segmenting your list is great because it allows you to tailor your messaging and get more personalized with your audience, which will definitely help you get better results on your email campaigns.
We also give you simple reporting, so you can track those your opens, clicks, bounces and the like AND we let you prettify your emails with HTML.
The better question would be why SHOULDN’T you use Email Manager? (hint: you SHOULD).
If you need more of an in depth look at how Email Manager works, definitely head over to our help section and check out our tutorial.
And psst - if you are using the email manager and reading this blog post, send us an email at RDsupport@imathlete.com letting us know you read about it on the blog, and we might be able to work out a complimentary upgrade to the Pro plan.