Don't you just love paying full retail price for something?
Yeah... I didn't think so.
It's a pretty safe assumption that most people like getting discounts, and chances are good that your athletes are no different. Which means that discounts make veeeery handy incentives.
"Sign up before the first of next month for 10% off registration" is insanely effective in encouraging folks to stop dinking around and just sign up already!
Fortunately for you, imATHLETE offers a whole arsenal of discount code types to help make your life easier.
Let's talk about two of the most common code types: the fixed amount discount and the comp code.
The Fixed Amount Discount
Fixed amount discount codes do just what they promise. They offer a fixed amount off the cost of registration. So if you want to do the whole, "Sign up for the ColorGlowCostume 5k before next week for $10 off registration!" thing, this is the code type you would use.
Even better, you're able to limit code usage to specific registration classes and limit the number of times the code can be used. Think, "The first 50 people to register for the 5k with the discount code ABCD123 will receive a 10% discount!"
Fixed amount discount codes are simple and powerful and make it incredibly easy for you to offer an incentive that gets folks signing up sooner rather than later.
The Comp Code
A comp code, on the other hand, is going to give someone a free entry. 100%, no strings attached, no service fees, free.
Let's say your mother in law wants to run the race but doesn't want to pay the for race registration. No problem, you can make a comp code for her in just under 20 seconds (yes, I timed it).
You want to be careful with how you set these up. If you, for instance, give your mother in law a comp code that never expires and has unlimited uses and then she shares it with her whole Bunco club? Whoops. (But good on those Bunco-ites for getting out there and being active!)
All in all, the humble comp code is a handy way to allow someone a free entry into your event without having to manually enter their registration details (see: less work for you). Just hand your athlete that comp code, and away they go to the online race registration form to get themselves registered.
The best part is, setting these codes up is a snap. You can learn how to create them here.
imATHLETE's online race registration software makes it easy peasy for you to set up discount codes that allow you to create buzz around your event along with the sense of urgency folks need to get on it and get registered.