If you want to get a whole slew of folks to scramble all over each other trying to register at once, you’ll want to do a flash sale of some sort (in addition to putting on a fantastic event, of course). Planning a rush event is maybe a teensy bit headache-inducing, but if you’re using imATHLETE for your online race registration software, the Limit Based Pricing feature makes it a cinch.
Limit based pricing takes care of the technical aspect of running a flash sale so that your primary focus can be making sure people know about the flash sale, not spending hours setting up complicated pricing structures. As we've seen with events like Philadelphia Marathon, a flash sale creates sense of urgency and scarcity, helping you to sell out faster.
Maybe you want to offer a promotion like:
In this scenario, the 49th person to complete online registration will pay $75, the 99th person to register will pay $100, and the 251st person to register will pay $115. If someone is in registration spot #10 initially, but they sit on their race registration for a while before checking out and the $75 and $100 tiers fill up, they'll pay whatever tier they fall into when they click the Checkout button.
If you are considering a flash sale, Limit Based Pricing is your new best friend.