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Be Kind

Back in the year 2000 Google started using a new tagline which I still believe is the best...

What Loss Aversion Can Te...

You might be wondering what in the world an economics term coined back in the 70's has to ...

5 Steps To Success

I'm back with some industry insights and suggestions for growth.  Miss me?   We are in int...

4 Reasons You Need to Let...

One of the neat things about imATHLETE is the seemingly infinite number of ways you can se...

3 Steps to Better Custome...

I recently spoke about Customer Retention at a race director conference.  It not only was ...

NEW: Registration Protect...

As an event organizer, how many refund requests do you see every day? Every week? Year? It...

4 Ways to Spiff Up Your O...

In this day and age, you know that design is important, and that branding is important, an...

🌩 Don't Let El Niño Win

2016 was quite a year. You have probably heard all the (non-endurance sports) opinions at ...

3 Ways to Prepare Your Ra...

It’s tempting to put things off until after the new year. This time of year, excuses come ...

Gift Certificates for Rac...

‘Tis the season for gift certificates, and let me tell you, if you are not selling gift ce...

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