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Optimize Your imATHLETE R...

Whether you use the imATHLETE fundraising platform, CrowdRise, everydayhero or any other f...

Post-Race Complaints, Sim...

People not in the business of putting on events think that once that last person crosses t...

Your Bad Communication St...

Note:  The following piece talks about communication strategies but I couldn’t write this ...

Be Kind

Back in the year 2000 Google started using a new tagline which I still believe is the best...

What Loss Aversion Can Te...

You might be wondering what in the world an economics term coined back in the 70's has to ...

5 Steps To Success

I'm back with some industry insights and suggestions for growth.  Miss me?   We are in int...

4 Reasons You Need to Let...

One of the neat things about imATHLETE is the seemingly infinite number of ways you can se...

3 Steps to Better Custome...

I recently spoke about Customer Retention at a race director conference.  It not only was ...

NEW: Registration Protect...

As an event organizer, how many refund requests do you see every day? Every week? Year? It...

4 Ways to Spiff Up Your O...

In this day and age, you know that design is important, and that branding is important, an...

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