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Mail Merge Made Easy

If you're keeping score, you'll know that we have a brand, spankin' new email/templating s...

Data Insight Series, v1: ...

Welcome to the imATHLETE Data Insight Series.  This is a monthly series of articles where ...

The Tipping Point of Viol...

I collided into the the morning of October 2nd with shock and sadness as I opened my news ...

Don't Be Creepy (Communic...

In a previous rambling, I blathered on about communication strategies and how the most eff...

Your Bad Communication St...

Note:  The following piece talks about communication strategies but I couldn’t write this ...

Is Your Event Name Optimi...

If you have never thought about how to best optimize your event name for search you are le...

Get on the Race Calendar!

At a time when competition for race entry dollars is like snagging the last piece of grand...

Tips+Tricks For A Killer ...

In a lot of ways, your race website is like the first date between your brand and your ath...

Copywriting Tips For Race...

When getting ready for your race or event, there are probably a million things running thr...

How To Build Your Brand

So you’ve got an idea, you're ready to run with it and you have decided to get into the wi...

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