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3 Steps To A Better Email...

Let's talk about email marketing and why you're not getting the best response rate.   You ...

Somebody Has To Pay

There's no such thing as free. And once we all truly accept that, we can remove a lot of f...

Data Insight Series, v1: ...

Welcome to the imATHLETE Data Insight Series.  This is a monthly series of articles where ...

The Tipping Point of Viol...

I collided into the the morning of October 2nd with shock and sadness as I opened my news ...

Don't Be Creepy (Communic...

In a previous rambling, I blathered on about communication strategies and how the most eff...

Your Bad Communication St...

Note:  The following piece talks about communication strategies but I couldn’t write this ...

Be Kind

Back in the year 2000 Google started using a new tagline which I still believe is the best...

5 Steps To Success

I'm back with some industry insights and suggestions for growth.  Miss me?   We are in int...

3 Steps to Better Custome...

I recently spoke about Customer Retention at a race director conference.  It not only was ...

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