You might be wee bit tired of hearing us talk about social media, but we do it for a reason: social media is where it's at. There is literally no better place to bring in those would-be athletes and get them lacing up their shoes for your next event.
But with the 10,000,000 (and growing every day) social media options, how do you know which platforms are the right fit for your event?
While we can’t sift through every social media platform (seriously, ain’t nobody got time for that), we can give you the right jumping off point.
Here are 4 social media platform your race needs to be on:
If you just mentally said, "duh" we're with you. If you’re not already on Facebook, 2016 is a great time to start. But seriously… how are you not on Facebook? My great aunt Millie is on Facebook.
If you’re only going to take one ride on the social media carousel, you’ll want to take a ride on Facebook. With over 1.5 billion active users (yes, that’s billions with a B), the reach that Facebook has—and the likelihood that you’ll be able to connect with your target audience using that reach—is unrivaled in the world of all things social media.
If you want to maximize your reach on Facebook, you’ve gotta post smart. Here’s a little insider tip (just don’t sell me out to the head honchos of Facebook for insider trading): Facebook’s current algorithm is all about dem videos. The more video content you can put out, the more reach you’re going to get with your audience.
Facebook (or “The Book” as the kids call it these days) is also a great place to manage race participants. Since everyone and their mom is on Facebook, it’s a great additional resource to get key race messaging, like bib assignment and course information, out to your athletes.
In addition to being an apparatus consisting of a tube attached to a set of mirrors or prisms (and half of the title of Down Periscope, that [your opinion here] 90’s movie starring the guy from Frasier), Periscope is a live-streaming app brought to you by the bigwigs over at Twitter. With Periscope, you can connect with your audience in real time, giving you a new and shiny way to start conversations and build relationships with your athletes.
Periscope is a great way to build buzz around your event and give your athletes a fly-on-the-wall view of the good, the bad and the ugly (and the really, really, ridiculously ugly) of putting on a successful race.
Just as a word of caution, please keep in mind that Periscope is a LIVE streaming platform, so make sure you close out of the app after you are done rapping with your athletes and before you start busting out some raps in the shower. Unless you’re confident in your rap skillz and want the whole word to see… in which case, carry on with your bad self.
I bet you thought Pinterest was just for DIYers, soon-to-be brides and Paleo bakers, but you thought wrong. Pinterest is an excellent platform to connect with your athletes.
Think about the things your athletes might be searching for on Pinterest and create branded content accordingly. Think things like training plans, carb-loading recipes and infographics.
We could write a book on Instagram and why you need to hop on that train ASAP (alright, maybe not a book, but definitely a blog post). Instagram is like Facebook’s hipper cousin. It’s the future of cool.
Instagram gives you the ability to create a visual story around your brand and event. It also allows you to make your content easily searchable via #hashtags. Share droolworthy photos, hashtag the crap out of them and watch your athletes come a’runnin.
Only you can decide the best social media strategy for your event, but these 4 platforms are an absolute must. Also, this should go without saying, but don’t make it hard for your athletes to find you on these platforms – include social media links on your online race registration, in all of your emails, and on your website.