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Our Chargeback Lesson

 I'm not here to talk to you about chargebacks.  Which is funny, because I'm about to star...

The Critical Importance o...

 

Our Finest Hour

  I am, by trade, an entrepreneur. I started my first company when I was eleven and haven'...

Planning for the Descent

  We are all still stuck at home in our new normal. We live with a steady hum of fear that...

The 3Cs of Sponsor Commun...

The Fine Line of Keeping Sponsors It's a tough time for all companies right now - there's ...

The Impact of COVID-19 on...

Code Blue: Denied I was lucky enough to check out the magic of the Cowtown Marathon in For...

Paris Bans Jogging

La Merde est Devenue Réelle I keep talking with different people in different corners of t...

The Best Event Cancellati...

The Required Way to Communicate Let me refresh your memory on the 3 critical components of...

The Time is Now: Enduranc...

The Time Is Now Last week in my post about the financial state of the endurance industry, ...

Waffle House Index: Red

The Waffle House Index The Waffle House Index sounds like a joke. It isn't. It is a metric...

COVID-19: From the Annals...

I wrote a piece last week about the financial impact of the COVID-19 crisis on the enduran...

Crisis Communication:  Wi...

We talked about the why crisis communication best practices are important, how to communic...

Crisis Communication:  Wh...

OK, you've read about the why crisis communication best practices are important and how to...

Crisis Communication:  Ho...

Effective Crisis Communication

Crisis Communication:  Wh...

 

Video: Participant Engage...

Participant Engagement During normal times, it's challenging to keep participants engaged ...

COVID-19: The Financial I...

The cruise ship industry is destroyed. They will most likely get bailed out. The airline i...

Event Cancellation Case S...

Event Cancellation Webinar Feedback I have been getting such amazing feedback from the Eve...

Video: Crisis Communicati...

Unprecedented Times We are in unprecedented times right now.  And, as they say, unpreceden...

Event Cancellation Best P...

Event Cancellation Best Practices Guidelines  We just finished a wonderful webinar about E...

The Coronavirus And Crisi...

COVID-19 And It's Impact Holy crap!! Whether the COVID-19 outbreak was all foreshadowed by...

The Coronavirus And Your ...

COVID-19 And It's Impact The COVID-19 scare has already impacted our industry more profoun...

The Coronavirus And Your ...

The Coronavirus is serious stuff. As of yesterday (February 7) there have been 637 deaths ...

The Epicenter of Best Pra...

Spoiler Alert imATHLETE just expanded and extended it's relationship as the Official Data ...

Your imATHLETE Daily Dige...

The Back Story Not too long ago, one of our partners said to me,

Social Marketing + Social...

We just told you about some new social marketing enhancements that we made.  Heck, we even...

6 Facts About Social Mark...

Fact #1: Social marketing drives registrations 1 in every 3 participants finds out about y...

Making Mobile Registratio...

How The 99 Cent Store Screwed Up One thing I've always wondered is why the cash registers ...

New Customizable Social M...

I'm not sure if the technical term is Social Marketing Pop-Up Thingy or Social Marketing P...

Use Flat Rate Shipping Op...

Who can resist the charm of a USPS Flat Rate shipping box, and the challenge of maximizing...

ROAD iD and imATHLETE Par...

We are thrilled to announce our partnership with ROAD iD.  Even more than thrilled, we're ...

Better Discount Code Filt...

 

Customize and Control You...

Social Posting Shouldn't Be Standardized The entire premise about social posting is that t...

Mobile vs Desktop Registr...

Mobile Registration Industry Standard-ish Do you sometimes wonder how many people are regi...

Athlete Finder and Athlet...

Where's Waldo? Have you ever struggled over those picture games called Where's Waldo?  If'...

Key Reports (and Data Ana...

You've heard me say this before and you'll hear me say it again:

Free Webinar 3/21 - Ambas...

Wonder how you can effectively use Ambassador Programs? Wonder how they even work? Or don'...

Registration Report Now S...

The Registration Reports is one of the most popular reports on imATHLETE.  I'm not surpris...

Free Webinar: Comp Codes

Join us for the 5th Webinar in the imATHLETE + Running USA Data Insight Series: Comp Codes...

Your Own Private Discount...

Have you seen the movie "My Own Private Idaho"?  I didn't much like the movie, but I loved...

What data tells us about ...

We all love a good discount! Well, not always if you are on the giving end of it. Without ...

Be more productive - List...

You've got a lot to do. We all do. So much to accomplish and never enough time to do it al...

Last Day to Sign Up - Fre...

If you ever use discount codes (which you do), you'd be crazy not to join us tomorrow.   W...

The 5 Tenets of Great Cus...

You probably already know that I am a stickler for great customer support.  I despise bad ...

Perfect

I remember way back in the day when my then-girlfriend-now-wife was just getting into the ...

RD Matt Storms Links Bike...

Two of my favorite things that move are bikes and trains. So I was pretty excited when I l...

Reg OPEN for Data Insight...

Registration is now open for fourth webinar in the year-long Running USA + imATHLETE Data ...

imATHLETE Reveals Data ar...

Last week we hosted the third webinar in the imATHLETE / Running USA Data Insight Series. ...

How to Put on a Dog-Frien...

They do not call dogs man’s best friend for nothing. They are important members of the fam...

Add Participants by Addin...

A lot of work goes into putting on a running event. Even the simplest ones still involve c...

Lowered Premiums, Expande...

When was the last time your health/auto/property insurance company expanded your coverage ...

Free Event Photos, Pricel...

imATHLETE partners with SweatWorks for a giant leap forward in endurance event photography...

Lessons from Our Dogs (an...

In honor of National Dog Day, we would like to introduce you to some of the beloved doggos...

The Threat of Bad Weather...

As of this writing, the Air Quality Index (AQI) in Seattle is at 181.

A Chat with Tri for Inclu...

Some things in life are just valuable beyond measure. How do you put a price on the opport...

What You Need To Know Abo...

  For some event directors, getting a signed waiver may not seem that important and those ...

Strategic Pricing: The 5 ...

Oftentimes when race directors think of pricing strategy, they narrow their thoughts to on...

2-Minute Creativity Boost...

There's a lot of creative thinking and problem solving that goes into what we do at imATHL...

Don't Miss the Most Popul...

Join us on Tuesday, August 7 at 11 am PST for the Data Insight Webinar No. 2: How Far Will...

With Director Greg Swanso...

We received a really nice note from Event Director Greg Swanson: "Well, we just finished o...

Views from the imATHLETE ...

Yeehaw!!! We are fresh off of the imATHLETE Team Summit and feeling extra super-charged!. ...

Participant Referral Prog...

We all know the value of recommendations from trusted friends - for everything from restau...

Club Membership + Event S...

photo courtesy of Mohegan Striders of New London, Connecticut We are not only an amazingly...

No-Effort Emailing with A...

Isn't it awesome when things get done and you don't have to lift a finger? Like when the l...

Need a race team name? We...

Deciding to enter a race or event as a team is often much easier than the next part: agree...

Online Transfers are a Wi...

This is part of our Featured Features series!  I wanted to get in on the action with one o...

Updated Social Sharing Po...

You've clicked the final button to submit your imATHLETE event registration. A great surge...

Easy Access to Unsigned W...

Waivers may be looked at as just a formality (or nuisance) by participants, but they are a...

Data Insight Series Webin...

Get the Webinar Link! Watch the first webinar from the imATHLETE + Running USA Data Insigh...

Ahoy! Greater Control of ...

Teams add a lot of fun to events but sometimes circumstances change.     Maybe the team ca...

imATHLETE's Featured Feat...

This is the custom question you have been looking for your whole life! Do you have multipl...

The Things We Carry

This article was reprinted with permission from USA Triathlon. “The Lowdown” by Jeff Matlo...

imATHLETE Protected $446 ...

Company increases its coverage limit to $10M per event, providing more safeguarding for th...

Repeat Participant Stats ...

We are big proponents of retention over here at imATHLETE HQ.  Why?  Because it is 7x LESS...

Why We Partnered with Run...

You may have heard that we were recently named the Official Data Insight Partner for Runni...

imATHLETE Dramatically Ex...

Clients now receive $10m in cancellation coverage per event, including coverage for the th...

imATHLETE's Featured Feat...

Wait, you can do that on imATHLETE?!?!  Umm, yeah, didn't you know? imATHLETE has so many ...

Meet RD Melissa Bondy of ...

imATHLETE Announced as Of...

imATHLETE to leverage its extensive data trove to help drive growth throughout the enduran...

Manage Relay Team Legs In...

Let's face it, not everybody does everything as spot-on as you.  This is especially true i...

imATHLETE Expands Olympic...

imATHLETE’s data management, e-commerce and registration technology are primed to help dri...

One word: culture

Your business is nothing without your people. Whether your company does event production, ...

imATHLETE Finalizes Multi...

Partnership brings integration of race registration, timing, scoring, and live results SAN...

imATHLETE Acquires RaceDi...

imATHLETE advances market consolidation with new acquisition SANTA MONICA, Calif., (March ...

Make More Money by Passin...

Following the lead of Amazon, we have historically included the merchandise fees in the pr...

Easier race registration ...

In our efforts to continually create a more streamlined registration process, regardless o...

Set the minimum and maxim...

 

Increased announcement ch...

You know that space above the first page of your online registration form, the part where ...

Faster Event Registration...

We've just released a few new things to enhance the event registration experience on mobil...

CRM Reports - Abandoned C...

First of all, if you're not using imATHLETE's marketing automations you are missing out.

Limit Wording - Enhance M...

We're continually thinking about ways we can enhance the mobile experience and streamline ...

Set The Character Limit O...

As more and more race directors offer the ability for participants to customize wording on...

Data Insight Series: Pict...

We love data.  And no, we aren't just talking about our GPS running data.  At imATHLETE, w...

Drinking from a fire hose...

Thank you to Running USA for featuring imATHLETE on their blog. We've archived it here, bu...

3 Steps To A Better Email...

Let's talk about email marketing and why you're not getting the best response rate.   You ...

Santa Finds Increasing De...

imATHLETE’s relationship with the Santa Claus Corporation reveals important gift insights

JustGiving and imATHLETE ...

It's a win-win when two leading tech companies team up to automate the way event participa...

Somebody Has To Pay

There's no such thing as free. And once we all truly accept that, we can remove a lot of f...

Give Charities Direct Acc...

If your event is supporting non-profits, and your participants can fundraise for a non-pro...

Mail Merge Made Easy

If you're keeping score, you'll know that we have a brand, spankin' new email/templating s...

Site Enhancements: Hide C...

You know how you want lots of information on your participants and you want them to answer...

Data Insight Series, v1: ...

Welcome to the imATHLETE Data Insight Series.  This is a monthly series of articles where ...

Meet Kevin M!

Hi, Kevin! So, what exactly is it that you do at imATHLETE? I am the Controller here at im...

The Tipping Point of Viol...

I collided into the the morning of October 2nd with shock and sadness as I opened my news ...

Don't Be Creepy (Communic...

In a previous rambling, I blathered on about communication strategies and how the most eff...

We've got something to sh...

I don't know if there's a season for new-technology-releases-full-of-things-that'll-knock-...

10 Questions with Rachel ...

Rachel Martin is a passionate entrepreneur, small business owner, and philanthropist in th...

PRESS RELEASE: imATHLETE ...

imATHLETE and its membership platform provide a catapult for growth of the IIRM.

PRESS RELEASE: imATHLETE ...

New in-house talent and a plethora of upcoming releases have primed imATHLETE to change th...

Exciting New Release = Bi...

Meet Jack!

Hi Jack! So, what exactly is it that you do at imATHLETE? I work as a Full-stack Developer

Optimize Your imATHLETE R...

Whether you use the imATHLETE fundraising platform, CrowdRise, everydayhero or any other f...

NEW: Auto-Filter the Race...

The Low Down on Racepass

  This post comes from the desk of our Senior Customer Success Manager, Randy Garcia. Rand...

Post-Race Complaints, Sim...

People not in the business of putting on events think that once that last person crosses t...

Your Bad Communication St...

Note:  The following piece talks about communication strategies but I couldn’t write this ...

10 Questions with Lara Pe...

Is Your Event Name Optimi...

If you have never thought about how to best optimize your event name for search you are le...

Be Kind

Back in the year 2000 Google started using a new tagline which I still believe is the best...

10 Questions With A Race ...

Paul Barlow is the Race Director for Cycle Columbia County and owner of Barlow Bikes and B...

What Loss Aversion Can Te...

You might be wondering what in the world an economics term coined back in the 70's has to ...

3 Clever Ways to Use Invi...

You know what the neat thing about working with race directors day in and day out is? You ...

5 Steps To Success

I'm back with some industry insights and suggestions for growth.  Miss me?   We are in int...

4 Reasons You Need to Let...

One of the neat things about imATHLETE is the seemingly infinite number of ways you can se...

3 Steps to Better Custome...

I recently spoke about Customer Retention at a race director conference.  It not only was ...

10 Questions with a Race ...

As the series director at Bass Pro Shop Fitness Series, Melissa helps manage their 21 even...

Master the Flash Sale wit...

If you want to get a whole slew of folks to scramble all over each other trying to registe...

NEW: Registration Protect...

As an event organizer, how many refund requests do you see every day? Every week? Year? It...

Come one! Come all! With ...

Remember the first time you ran a 5k (or did your first tri or first tour)? You probably w...

4 Ways to Spiff Up Your O...

In this day and age, you know that design is important, and that branding is important, an...

NEW: Membership Expiratio...

For a lot of life, it’s the little things that really matter.

🌩 Don't Let El Niño Win

2016 was quite a year. You have probably heard all the (non-endurance sports) opinions at ...

Meet Jeff!

Hi, Jeff! So, what exactly is it that you do at imATHLETE? Basically, my job is to listen ...

❄️ NEW: Winter Sports Opt...

If you put on a winter sporting event, I have some good news for you. Word has reached us ...

5 Wonderful and Terrible ...

If you’ve ever put on an event with relay teams, you know that they bring something wonder...

3 Ways to Prepare Your Ra...

It’s tempting to put things off until after the new year. This time of year, excuses come ...

Up Your Email Game with N...

We live in an age of limited attention spans and fierce competition for eyeballs in the in...

Gift Certificates for Rac...

‘Tis the season for gift certificates, and let me tell you, if you are not selling gift ce...

Twin Cities: ROCKING The ...

One of the beautiful things about technology is its versatility. Think about it. You can u...

Editing Your Registration...

The RD Q+A series addresses real world questions from real world race directors and event ...

Get on the Race Calendar!

At a time when competition for race entry dollars is like snagging the last piece of grand...

10 Qs with Barbara Bennag...

Barbara is the executive race director for the Detroit Free Press/Chemical Bank Marathon a...

Giving Thanks

To our clients,

NEW: Data Exporter

When it comes to growing your race registration numbers, data is the name of the game. Whi...

Easy Breezy Event Setup

The RD Q+A series addresses real world questions from real world race directors and event ...

Choosing A Race Theme Tha...

It used to be that races were a pretty straightforward affair. A start line, some amount o...

Tips+Tricks For A Killer ...

In a lot of ways, your race website is like the first date between your brand and your ath...

Meet Dachelle!

Hi, Dachelle! (hint: sounds like duh-shell)   So, what exactly is it that you do at imATHL...

Meet Patti!

Hi, Patti! So, what exactly is it that you do at imATHLETE? As Sr. Account Executive I wor...

Ways To Destress Before R...

Don’t get me wrong - race day is all sorts of awesome. But that stretch leading up to race...

Copywriting Tips For Race...

When getting ready for your race or event, there are probably a million things running thr...

5 Headaches To Avoid On R...

Oh, race day. For race directors, it’s the day they get to see their vision become a reali...

Email Manager

You already know that email marketing is a must, and that if you want to build a relations...

How To Build Your Brand

So you’ve got an idea, you're ready to run with it and you have decided to get into the wi...

Hang on to Your Hats - Ca...

You know what my favorite day is? I like to call it Our Super Duper Technology Team Just M...

imATHLETE's Active Lifest...

  At imATHLETE, we aren’t just online race registration software, we’re people too! imATHL...

Meet Maribeth!

Hi, Maribeth! So, what exactly is it that you do at imATHLETE? As an Athlete Support Speci...

Event Marketing Links

Our “RD Q+A” posts aim to take real-life questions from race directors that we either see ...

Tips To Ensure A Smooth R...

What's more exciting than race day? Finally, all of your planning, sweating and Pepto Bism...

Press Release: imATHLETE ...

imATHLETE Partners with BibRave, Brings Free Marketing Resource to Events

Text Message Your Athlete...

Our “RD Q+A” posts aim to take real-life questions from race directors that we either see ...

Ways To Keep Your Athlete...

There’s nothing like the morning of race day. I wake up feeling pumped, excited and ready ...

5 Things To Include In Yo...

We’ve already covered why you need a training plan (and some of the do’s and don’ts of get...

Race Trends: Virtual Race...

If you subscribe to the traditional school of thought, then common sense tells you that to...

Merchandise Manager

As a race director, I'm sure you already know that athletes love merchandise the way that ...

Schwag Bag Essentials

  We’ve already covered some tips and tricks for building the ultimate schwag bag, but sch...

10 Questions: Scott Olmst...

Scott Olmsted is the Race Director for the Elephant Rock Cycling Festival, Copper Triangle...

Attach Merch to Race Regi...

Our “RD Q+A” posts aim to take real-life questions from race directors that we either see ...

Custom Question Reporting

Custom question reporting is possibly the holy grail of reporting.  In an age where data r...

How to Build the Perfect ...

We’ve talked quite a bit here about how to create the perfect race experience for your ath...

Invitation Codes

Have you ever gotten a frantic phone call from a super loyal athlete who is totally bummed...

Race Series Registration ...

Our “RD Q+A” posts aim to take real-life questions from race directors that we either see ...

4 Steps To Get Your Race ...

Maybe you haven't realized this yet, but 2016 is more than halfway over and your window of...

How To Scout The Perfect ...

As a race director, there are a lot of fun things that you get to do leading up to race da...

Meet Gio!

Hi, Gio! So, what exactly is it that you do at imATHLETE? I work as a Software QA Associat...

Content Marketing For Rac...

We’ve already talked about WHY you need to build out your email list, and we’ve also cover...

USA Triathlon Integration

If you’ve ever put on a triathlon (or been to a triathlon, for that matter), then you’ve p...

imATHLETE Gives Back

  At imATHLETE, we aren’t just online race registration software, we’re people too! imATHL...

Stronger Together!

  This post comes from the desk of our Account Manager Randy Garcia. Randy (and all our Ac...

Digital Marketing For Rac...

When you hear the words “digital marketing”, your head probably goes to all things creativ...

Announcements

Sometimes, you need to communicate really important information to your athletes in a plac...

10 Questions: Beth Saling...

Beth Salinger is the Race Director for Hospital Hill Run. She also happens to be the immed...

4 Characteristics of A Gr...

Abraham Lincoln. Martin Luther King, Jr. The Red Power Ranger. What do all of these people...

Scheduled Reporting

You know how we're always talking about how we want to make your life easier and help you ...

Reinstating Cancelled Par...

  Our “RD Q+A” posts aim to take real-life questions from race directors that we either se...

3 Things A Race Director ...

As a race director, you’re constantly on the go. And living a life on the go ain’t always ...

5 Things Athletes Are Loo...

I don’t need to tell you that the race world is POPPIN'. As athletes, we’ve never had more...

Club Membership

If you are managing a club and are still handling memberships with paper, I don't have to ...

Elements Of A Great Race ...

So you’ve got an awesome event that’s going to revolutionize the race world as we know it....

How Your Race Can Make A ...

As a race director, it’s your job to make sure that your race is a success; that your cont...

Grassroots Marketing: Old...

While technology has changed the face of marketing (hello Facebook ads and email marketing...

Custom Registration Build...

We know you know that branding your registration pages so that the look and feel is consis...

How Technology Is Changin...

It’s hard to remember the days before technology was such a huge part of everyday life – y...

The Perfect Race: An Athl...

Since beginning my athletic career in 2012 (and believe me, I use the term “athletic caree...

The Importance of Buildin...

  This post comes from the desk of our Account Manager Randy Garcia. Randy (and all our Ac...

Content Marketing For Rac...

During the course of implementing an epic content marketing strategy for your race (since ...

A Guide To Facebook Ads F...

Welcome to the second installment of our series A Guide To Facebook Ads For Races. Since y...

Make Fundraising Great Ag...

  This post comes from the desk of our Account Manager Randy Garcia. Randy (and all our Ac...

SITE ENHANCEMENTS! CrowdR...

Elephant ear and Ferris wheel season is upon us, and much like summer itself, our office h...

Are Race Directories Wort...

If you’ve been in the race game for more than 5 minutes, you know all about race directori...

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