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Jeff Matlow

Jeff Matlow

Jeff is the ceo and founder of imATHLETE. He has an entire history filled with a deep understanding of marketing, sales and growing businesses. He thinks he's funny. His family disagrees.

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Posts by Jeff Matlow

Our Chargeback Lesson

 I'm not here to talk to you about chargebacks.  Which is funny, because I'm about to star...

The Critical Importance o...

 

Our Finest Hour

  I am, by trade, an entrepreneur. I started my first company when I was eleven and haven'...

Planning for the Descent

  We are all still stuck at home in our new normal. We live with a steady hum of fear that...

The 3Cs of Sponsor Commun...

The Fine Line of Keeping Sponsors It's a tough time for all companies right now - there's ...

The Impact of COVID-19 on...

Code Blue: Denied I was lucky enough to check out the magic of the Cowtown Marathon in For...

Paris Bans Jogging

La Merde est Devenue Réelle I keep talking with different people in different corners of t...

The Best Event Cancellati...

The Required Way to Communicate Let me refresh your memory on the 3 critical components of...

The Time is Now: Enduranc...

The Time Is Now Last week in my post about the financial state of the endurance industry, ...

Waffle House Index: Red

The Waffle House Index The Waffle House Index sounds like a joke. It isn't. It is a metric...

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