Let me refresh your memory on the 3 critical components of how to communicate in crisis situations:
Keep those three elements of communication in mind when you watch this next video. It is the best cancellation notification I've seen to date.
In fact, it's so good when i finished it I wanted to send a donation to the company. Leave your feedback in the comment section. Editor's Note: we've turned off the coffee maker. You'll know what I mean when you watch it.Oh, and go join the Endurance Sports Coalition at join.EnduranceSportsCoalition.org