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Cortney Martin
March 20, 2018

imATHLETE Acquires Race Registration and Event Management

imATHLETE advances market consolidation with new acquisition

merger.jpgSANTA MONICA, Calif., (March 20, 2018) – imATHLETE (, a leading online registration company that is changing the way event organizers interact with their participants, is excited to announce the acquisition of the RaceDirector, LLC, a Ohio-based race registration and event management company.

The acquisition provides all RaceDirector clients with additional tools, resources and revenue channels to grow their business, including a seamless transition to the imATHLETE platform.  With the acquisition, imATHLETE has secured three URL’s, including, and, all of which will be utilized to create new opportunities and resources for both event directors and athletic participants.

“imATHLETE is a clear leader in this business,” noted Craig Rowe, founder and CEO of  “We are impressed with their vision and how they are pursuing it, and we are ecstatic to be part of that team.”

Jeff Matlow, imATHLETE’s CEO noted, “We’ve been impressed with what RaceDirector has accomplished in a short period of time. Our companies share a common mission to leverage technology to enhance and encourage athletic activity, so we are ecstatic with the addition of the RaceDirector family into our consolidation strategy.”



imATHLETE blends registration, coaching and e-commerce technology with the social communities inherent in running, triathlon, cycling and all participatory sports. Recognized as a leading force in the sporting world with its industry-changing registration technology, imATHLETE is one of the fastest growing companies in the market. Their technology is transforming the relationship between event organizers and their participants. To learn more about imATHLETE, visit Better yet, visit their blog at imATHLETE also can be found on Twitter by following @IAmAthlete and by liking the imATHLETE Facebook page.


Full press release also available on Endurance Sportswire.

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