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Cortney Martin
April 24, 2018

imATHLETE Announced as Official Data Insight Partner of Running USA

imATHLETE to leverage its extensive data trove to help drive growth throughout the endurance industry

RUSA_IMADETROIT (April 24, 2018) – Running USA, the trade organization for the sport of road running, today announced that longtime member imATHLETE has been named the Official Data Insight Partner of Running USA.

Headquartered in Los Angeles, imATHLETE is a leading registration technology and data management platform that is changing the way event organizers interact with their participants. Since 2009, thousands of endurance events have leveraged imATHLETE’s registration, marketing/crm, ecommerce and fundraising platforms.

As the Official Data Insight Partner of Running USA, imATHLETE will co-present upcoming webinars with Running USA on key data insights within endurance athletes and how the data can be utilized to solve business challenges and drive growth. 

The first webinar will be held on Wednesday, May 23 at 11am PST. It will focus on average participant retention rates in the endurance industry, what they mean to your business and ways you can get people back.

You can register for the webinar here.

“Proper data analysis is what helps to drive growth in any business or industry,” said Jeff Matlow, CEO of imATHLETE. “We are committed to doing what we can to grow our industry. With hundreds of millions of data points about consumer purchases and an ongoing survey that includes over 400,000 athlete responses, we have substantial insight into the athletic journey and how it can be better monetized. We are ecstatic to partner with Running USA to share this knowledge.”

“imATHLETE is one of the clear leaders in this industry, a respected brand and a longtime supporter of Running USA,” said Rich Harshbarger, CEO of Running USA. “We are looking forward to this new partnership with imATHLETE and we are very excited to bring the benefit of their expertise to our membership.”

Want to attend and better your business decision-making? Sign up for the first imATHLETE + Running USA webinar here.



imATHLETE blends registration, coaching and e-commerce technology with the social communities inherent in running, triathlon, cycling and all participatory sports. Recognized as a leading force in the sporting world with its industry-changing registration technology, imATHLETE is one of the fastest growing companies in the market. Their technology is transforming the relationship between event organizers and their participants. To learn more about imATHLETE, visit Better yet, visit their blog at imATHLETE also can be found on Twitter by following @IAmAthlete and by liking the imATHLETE Facebook page.

About Running USA

Running USA is a tax-exempt, not-for-profit organization devoted to improving the status and experience of distance running and racing in the United States through collective marketing and promotions, information and communications within the industry and to the national media, services to events and industry members, and the development of American world class stars. It seeks the advancement of the sport and the provision of value to each of its members' events and businesses. For more information, visit


Full press release available at Running USA and Endurance Sportswire.

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