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Kaila Luttrell
July 11, 2017

PRESS RELEASE: imATHLETE Begins the Unveil of imATHLETE 3.0: The Future of Registration Technology. Now.

New in-house talent and a plethora of upcoming releases have primed imATHLETE to change the industry. Again.

SANTA MONICA, Calif. (July 11, 2017) - imATHLETE, a leading online registration company that is changing the way event organizers interact with their participants, has a long history of creating technology solutions for the sports business that inevitably become industry standard. With its focus on innovative solutions to industry challenges, the company has become the technology partner for many of the largest, marquee events in North America, including the Skechers Performance Los Angeles Marathon, Free Press/Chemical Bank Detroit Marathon, TD Five Boro Bike Tour, BMO Vancouver Marathon, Cooper River Bridge Run, Publix Gasparilla Distance Classic and thousands of others.

In that vein, imATHLETE is ecstatic to announce the initial phased roll-out of imATHLETE 3.0.  

Over the next weeks and months, the company will release a plethora of new enhancements, features and functionality that address the most important challenges faced by event organizers now and into the future, including unparalleled customization, robust analytics, powerful marketing tools that maximize spending and ROI across multiple platforms, and a highly anticipated athlete engagement tool.  

In conjunction with the new look and functionality, imATHLETE is also excited to announce four new key hires who are instrumental in the current and future expansion of the organization:

    • Kevin Davie (VP Technology) - Formerly employee #5 at Yammer, Kevin is a brilliant technologist who is driving the technological growth of the organization.
    • Scott Shepard (VP Revenue) - Previously in senior roles at Yahoo! and, Scott brings unique experience to uncover new revenue opportunities for imATHLETE’s clients.
    • Andrew Mullen (Director Engineering) - Coming from Yammer and Athene, Andrew is a technology leader with immense experience building highly scalable platforms.
    • Kristyn Hedley (Customer Success Manager) - Kristyn brings 10+ years experience with registration, event and membership management, including work at J&A Events and the Atlanta Track Club.

“It's an exciting time at imATHLETE!” said Kevin Davie, VP Engineering at imATHLETE. “This pivotal release lays the foundation for the next generation of the industry.  imATHLETE has a history of pushing the envelope of innovation and this new evolution will solidify that reputation.”

Jeff Matlow, imATHLETE’s CEO adds, “I’m proud and humbled to have some of the best talent in the industry working here. It has led to a massive pipeline of new industry solutions about to hit. I have never been more ecstatic about what we’re doing at imATHLETE.”



imATHLETE blends registration, coaching and e-commerce technology with the social networking and gamification inherent in running, triathlon, cycling and all participatory sports. Recognized as a leading force in the sporting world with its industry-changing registration technology, imATHLETE is transforming the relationship between event organizers and their participants. Learn more about imATHLETE at, visit their blog at, follow Jeff’s industry trends at, track us on Twitter (@IAmAthlete) and Facebook (

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