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Randolph Garcia
October 05, 2016

Press Release: imATHLETE Partners with BibRave

imATHLETE Partners with BibRave, Brings Free Marketing Resource to Events


SANTA MONICA, Calif., (October 5, 2016) – imATHLETE (, a leading online registration company that is changing the way event organizers interact with their participants, is now bringing grassroots marketing services to its clients via BibRave, the industry-leading social media, blog, and influencer marketing provider.

And the best part?  imATHLETE clients pay nothing for the service. Zero. Nada. Nil. It’s free to them.

Portland, Oregon-based BibRave has a proven history of driving more awareness and registrations for events like the Honolulu Marathon, Buffalo Marathon, and Vermont City Marathon. Leveraging their extensive national network of running ambassadors, BibRave helps events reach more runners via peer-to-peer and word-of-mouth promotion.

When asked for comment, Jeff Matlow, imATHLETE’s CEO said, “Last year, the number of races in the U.S. increased by 8%, while the number of finishers decreased by 9%. We are committed to helping our clients continue to grow their businesses in an increasingly fragmented market. By providing BibRave services, we’re offering yet another valuable tool to help minimize the workload and maximize the revenue for event organizers."

"imATHLETE has a great reputation for innovation and client service, as is evident through their work with the Los Angeles Marathon, Detroit Marathon, Cap City Half and all the other big-name events they work with,” said Tim Murphy, co-founder of BibRave. “We're thrilled to partner with such a strong team to make these great events even better!"

With a client family that includes the Skechers Performance Los Angeles Marathon, Medtronic Twin Cities Marathon, Philadelphia Marathon, OneAmerica 500 Festival Mini-Marathon, Bike New York and BMW Dallas Marathon among thousands more, imATHLETE is committed to partnering with the best in the industry to bring event organizers solutions that create a great participant experience, grow their events, and reduce workload.

To learn more about imATHLETE's partnership with BibRave:       



imATHLETE blends registration, coaching and e-commerce technology with the social networking and gamefication inherent in running, triathlon, cycling and all participatory sports. Recognized as a leading force in the sporting world with its industry-changing registration technology, imATHLETE is one of the fastest growing companies in the market. Their technology is transforming the relationship between event organizers and their participants. To learn more about imATHLETE, visit   Better yet, visit their blog at imATHLETE also can be found on Twitter by following @IAmAthlete and by liking the imATHLETE Facebook page.


About BibRave

BibRave works with races and brands to help them engage with runners and ultimately drive more sales and registrations. Through their large network of running bloggers, BibRave Pros, and their popular Twitter event, #BibChat, BibRave helps endurance brands and races go beyond simple advertising and truly connect with more runners. 

The brand launched in late 2013 in Chicago and is now based in Portland, Oregon.


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