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Kaila Luttrell
December 29, 2016

Meet Jeff!

Jeff + Adelaide
Hi, Jeff!

So, what exactly is it that you do at imATHLETE?
Basically, my job is to listen to the ideas, thoughts, feelings of our employees, our clients, athletes and the industry, and try to make sure our company is headed in the right direction to add the most value to everybody. I’m always looking for the win-win-win-win relationship.

What’s your favorite thing about working for imATHLETE?
The people we have working here are amazing. Our clients are awesome. My job is just about one of the coolest jobs you can have. And we get to help millions of athletes every year on their journey to achieve their dream.

Tell us what your perfect Saturday is like.
Wake up right before the sun rises. Go for a long run as the sun comes up (hopefully it’s just a little chilly. Autumnal, if you will). Come back home and play with my daughter. Go out to breakfast with the family at my favorite breakfast joint. Then go on family adventures throughout the day. Have dinner and relax with the wife. Then smile as I remember that I left my iPhone by my bedside throughout the day.

Complete this sentence. My favorite activities include…
Running, playing with my daughter, hanging out with my wife-best friend, conceptualizing/building cool new things for the sports industry.

If you could eat any three foods whenever you wanted without it ever impacting your health, what would it be?
Pizza (duh). Pretzels. Cheese (which leads us right back to Pizza)

Name the first song on your workout playlist?
Ooh, tough question because my workout playlist consists of shuffling 3,000 songs. The last song that was playing on my last run was “I’m Glad I’m Not A Kennedy” by Shona Liang.

Tell us something cool about you we probably didn’t know.
I knew James Brown (the Godfather of Soul) fairly well. For three years of my life, during the time I worked in the music industry, I was his primary point person at the record company.

If you had the opportunity to live anywhere in the world, which place would you choose?
Here’s my issue with this one: I need multiple places.
Beach: Bora Bora or Kauai'i
Mountains: Boulder
City: Rome
Family / Home: Somewhere in New England

If you could learn to do anything, what would it be?
Sing in tune.

If you could meet anyone, living or dead, who would you meet?
Jesus of Nazareth. I want to know what he was really like.

If you were reincarnated as a drink what would it be?
Coffee with Bailey’s. Warm, sweet, with a little bit of a kicker.

What songs are included on the soundtrack to your life?
Oh, it’s a long soundtrack. Solsbury Hill (Peter Gabriel), Do The Right Thing (Ages and Ages), The Quiet Things That No-one Ever Knows (Brand New), Silver (Mineral), Piano Man (Billy Joel), First Day Of My Life (Bright Eyes). … and a few hundred more.

Have you ever had something happen to you that you thought was bad but it turned out to be for the best?
I find that all bad things turn out for the best. Losing is, in a way, winning because you learn about yourself. In 2001 I had to shut down a company I started after five years of growth. That was extremely difficult to tell all the employees what we’re doing and why, and then wind things down. I learned a lot about myself as a person and as a leader. And I vowed that I never wanted to do that again - not to me, not to my family and not to my employees.

What did you do growing up that got you into trouble?
I was a really good kid growing up. One of the things I was really good at was not getting caught. But one small thing that I still feel bad about is when, at my friend's Christmas tree decorating party, I decided to decorate the tree with Chees-Whiz. I thought it was funny but when my friend’s mother walked in she was PISSED. I can still see the look on her face. She was like a second mother to me so to this day I’m still upset with myself that I disappointed her.

What is something you learned in the last week?
The first time my mother met my stepfather he was wearing red Patagonia shorts and a blue izod shirt, and she was smitten. Smitten by red Patagonia shorts? Really?!

If you were a super-hero, what powers would you have?
Wait, powers? I can choose more than one power? How exciting. In that case I’ll go with 1) flight, 2) strength, 3) invisibility

Aside from necessities, what one thing could you not go a day without?
Learning - or at least trying to learn something. Usually this is done through reading… books, articles, whatever.

What was the last book you read?
I’m an avid reader and finished three books in the past week:
Gemina - Amie Kaufman
Stories of Your Life and Others - Ted Chiang
The Last Lecture - Randy Pausch

Is there anything you wished would come back into fashion?
Whatever I’m currently wearing

If you had a warning label, what would yours say?
Warning: He Does Not Mean What He Says When He Is Hungry


Thanks, Jeff!


There’s more to imATHLETE than just a pretty interface. Once a month, we’ll feature one member of our awesome-sauce team so you can get to know us better.


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